Pixar stumbles, streamers bet on 30-min thrillers, and Netflix, Apple, Paramount shuffle key execs. TikTok fuels new aesthetics and chart-topping audio. Plus: July’s must-know events, from M3GAN 2.0 to Paramount’s merger vote. No noise—just the signal.
Welcome back to Hollywood Signal. We’re the anti-gossip newsletter for creators and execs, distilling market data, buyer mandates and cultural trends into actionable intel. We remain focused on what matters: mandates, money, and market logic. Let’s dive in.
Family IP holds the line as summer box office hits $88M across the top three — but Pixar’s latest underperforms, raising bigger questions around original animation viability. Meanwhile, exec shifts at Netflix, Apple, and Paramount signal recalibration across licensing, board governance, and deal strategy. Streamers double down on half-hour genre thrillers, with FX/Hulu and Apple chasing auteur-driven discomfort, while Amazon aims for youth-skewed genre pop. Plus: The Hamptons aesthetic goes viral, TikTok drives audio discovery, and July’s calendar is stacked — from M3GAN 2.0 to the Paramount merger vote.
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Weekend Pulse - Box Office
Weekend Pulse
Box Office Top 3 • June 21–23
1
How to Train Your Dragon
Universal
$37.0M
Weekend
📈 WEEK 2-40% DROPTotal: $160.4M
Live-action remake held the top spot in its sophomore frame with strong family turnout driving solid retention.
2
28 Years Later
Sony
$30.0M
Debut
🧟 HORRORNEWGlobal: ~$60M
Danny Boyle's long-awaited zombie threequel opened solidly, marking one of the year's bigger horror starts and nearly matching the previous installment's entire run in week one.
3
Elio
Disney/Pixar
$21.0M
Debut
⚠️ LOWEST PIXAR OPENINGORIGINAL IP
Original animated sci-fi reflects brand challenges but could still find family success if word-of-mouth builds like Elemental did.
Also of Note
Lilo & Stitch fell to #4 with $9.7M but has amassed a massive $386M domestic after five weekends, proving the power of Disney IP legacy.
$88M
Top 3 Total
2
New Releases
Mixed
Performance
🎬 THE SIGNAL: Family franchises continue to dominate while original content struggles. Horror delivers solid returns, but Pixar's brand challenges signal broader animation industry shifts.
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Hollywood Signal is the anti-gossip newsletter for decision-makers — distilling market data, buyer mandates, and trend analytics into a weekly briefing that helps execs, producers, and creators green-light, pitch, or pivot.