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Jumpstart

Jumpstart: Reserve IMAX Or You're Doomed

Good morning—Superman leads 2025’s box office, but the real story is IMAX. With F1 exiting, Jurassic shut out, and Fantastic Four incoming, premium screens are the summer battleground. Plus: streaming hits 46% of TV time, and Comic-Con kicks off.

Bradley Hope
Bradley Hope
July 21, 2025 · 5 min read
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Jumpstart: Reserve IMAX Or You're Doomed
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Good morning — you’re reading the Jumpstart edition of Hollywood Signal, where we break down the week ahead across screens and stages.

This week’s action isn’t just about box office totals—it’s about leverage. Superman cements its lead as 2025’s fastest $200M grosser while bracing for a challenge from Fantastic Four. The real contest? IMAX access. With Jurassic World: Rebirth still benched, and F1 milking its final days on premium screens, the format wars are dictating summer winners and losers.

Meanwhile, Nielsen confirms streaming now commands nearly half of U.S. TV time, the first enforceable AI contract in entertainment goes live, and Nolan’s Odyssey sells out IMAX seats... for July 2026.

In this edition:

  • The Pulse: Superman’s record climb, streaming’s new milestone, and a cheaper-gas summer surge
  • Signals to Watch: Pre-sales, labor votes, and a power vacuum in premium exhibition
  • Release Radar: Comic-Con, Fantastic Four rollout, and the biggest panel slate of the year
  • Feature Analysis: When screen format becomes market maker

Got something you want us to track for next Monday’s edition? Just hit reply. We read every note.


60-Second Market Pulse

Quick data hits on the industry

BOX OFFICE

$235.0M / $406.8M

Superman 10-day domestic / worldwide cume

2025's fastest $200M domestic grosser

YEAR TO DATE

$4.83B

2025 domestic box office through Jul 20

↑ 15.9% vs 2024 ↓ 3.6% vs 2023

VIEWERSHIP

46.0%

Share of all U.S. TV time logged by streaming in June

First-ever 46% slice beats cable + broadcast

ECONOMY

$3.14/gal

U.S. regular gas average (AAA)

↓ 10.4% YoY → Cheaper travel bolsters summer legs

THE PULSE: Superman soars to record pace, streaming captures nearly half of TV viewership, and lower gas prices fuel sustained audience turnout.


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