From Weapons to Sinners, horror is delivering tentpole-sized openings on lean budgets. In 2025, the genre’s mix of big ROI, viral marketing, and cross-platform appeal has made it Hollywood’s most bankable play—and a model others are racing to copy.

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Each week, we distill raw market data, buyer mandates, and trend analytics into a concise briefing, giving executives, producers, reps, and creators the clarity they need to green-light, pitch, or pivot fast.
Fantastic Four limps to $39M as Hollywood's tech transformation accelerates. Paramount's new CEO promises Silicon Valley disruption, streaming hits 46% of TV time, and AMC earnings loom. Inside: Why studios must code or die.
This Week’s IP Surveillance – August 2025 Early‑stage adaptation oxygen is thick this month. Our August sweep surfaces unoptioned or barely‑buzzed properties across books, audio, journalism, games and theatre—each with a clear “why now” spark and expandable world‑building: * Intimate & off‑beat fiction: a Swedish widower’
Hollywood Signal: Wall Street hijacks Tinseltown—Netflix goes profit-first, Paramount-Skydance closes, Gen Z craves analog vibes.
This week on Hollywood Signal: Big Tech’s Q2 earnings reshape the industry playbook. Apple reins in TV+ losses. Amazon bets on sports and ads. Meanwhile, Fantastic Four powers up, and Paramount’s last solo report hits before its Skydance merger. Profit is the new protagonist.
Netflix’s Q2 marks a seismic shift—Wall Street now values profits over subscriber counts, redefining Hollywood’s streaming playbook. Studios, creators, and competitors scramble to adapt to the new era of sustainable, margin-driven media economics.
Good morning—Superman leads 2025’s box office, but the real story is IMAX. With F1 exiting, Jurassic shut out, and Fantastic Four incoming, premium screens are the summer battleground. Plus: streaming hits 46% of TV time, and Comic-Con kicks off.
Streaming hits 44.8% TV share—now bigger than broadcast+cable. Superman struggles, M3GAN 2.0 flops, and Max cracks down on passwords.
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Hollywood Signal is the anti-gossip newsletter for decision-makers — distilling market data, buyer mandates, and trend analytics into a weekly briefing that helps execs, producers, and creators green-light, pitch, or pivot.
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