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The M3GAN Epiphany

Streaming hits 44.8% TV share—now bigger than broadcast+cable. Superman struggles, M3GAN 2.0 flops, and Max cracks down on passwords.​​​​​​​​​​​​​​​​

Bradley Hope
Bradley Hope
July 14, 2025 · 4 min read
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The M3GAN Epiphany
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Good morning and welcome to the Jumpstart edition of Hollywood Signal, where we set the agenda for the week ahead in Hollywood.
This week brings a historic streaming milestone as platforms officially overtake broadcast and cable combined, while theatrical releases face franchise reality checks. From Superman’s IMAX struggle to Jason Blum’s candid M3GAN postmortem, we’re seeing honest reckonings with audience expectations and IP assumptions.
In this edition, we’re breaking down the 60-second market pulse, tracking next Friday’s key releases, and exploring what happens when viral hits meet franchise ambitions.
Got a question or tip for next week’s edition? Just hit reply and tell us what you’re watching.​​​​​​​​​​​​​​​​

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